Monday, March 15, 2010

BMW Gets Augmented

At the end of last year I wrote about Augmented Reality, still a relatively new way of looking at the integration of reality and technology. How it works and the different types are all very cool and to be completely honest I am still not entirely sure that I understand how it works. But man, it is very cool.

Came across one from BMW which lets you play with a Z4 on your desk, computer... somewhere between. The company behind it is Dare Digital and it is a fantastic little game and I am sure we will be seeing more and more of these kinds of campaigns. Enjoy!




Get your own Z4 here.

2 comments:

snowflake, I * said...

This is rad Marie. Do you know which company did it?

Murray said...

Llamaaaa. It was a company called Dare digital. I've added a link to their site to the post