Tuesday, March 30, 2010

The Politician is Back

Last week I put up a post about possibly the worst speaking politician of all time (here), and had huge concerns about the future if these were the guys running the show. Thank your holy stars that he was not actually a politician, he is not even really doing a speech, it was in fact the build up to an ad. 

Parmalat (the genius behind Steri Stumpie) are the ones responsible, and they did it superbly. They leaked out a video of an apparent less than adequate (being generous here) politician, let everyone wonder in awe at how such a thing could happen, and then just as people started packing to leave the country they release the ad. To be honest I can't, off the top of my head, think of a single other Parmalat ad (time to Google maybe?) but this has certainly left an impact. The ad agency behind it is Net#work BBDO Cape Town. Enjoy!

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