Wednesday, June 9, 2010

Vodacom in Color

For any of you that do the "tweet tweet" thing and follow me, you will have seen I was at a funky event earlier. Still not entirely sure how I cracked an invite but it was a great evening all the same.

Here is the deal. Vodacom is bringing the hammer down and trying really hard to think outside the box (and that has not happened in years). They are releasing a sub-brand called "color" aimed at under 25's, and from what I could tell, it is aimed at that market that has not adopted blackberry. Apparently not, or so I was told when I asked.

Truth be told, I'm not sure what is cracking here. There are promises of 25 FREE sms's... My god, stop the press... 25 messages is life changing. Something about SVS... What are they?

Anyway, there are many holes to be filled and I do think the idea is very cool, just aimed at the wrong people. When I have figured the deal out I will get back to you. In the mean time let me know if you have heard of it, and if you have, what do you think?
Sent via my BlackBerry from Vodacom - let your email find you!

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