Wednesday, September 8, 2010

Springboks Advertising

I still get blown away by how sports personalities overseas get paid enough money to retire on an island somewhere and yet here in SA they get some pretty kak opportunities. Let's be honest, what was the last endorsement deal that you sat back and thought was just awesome. Maybe Tendai "The Beast" Mtawarira rocking the new BIC Easy, encouraging you to "unleash your beast." I laughed so hard I cried the first time I saw it.

The Beast could probably be forgiven for using BIC since he has the hide of a grasslands buffalo. Bryan Habana in the mean time was doing Gilette in a deal which I am sure paid him out very well. In fact that was not an embarrassing brand to represent at all, it is hard not to when it is an international campaign with the likes of Tiger 'can't control my wood' Woods and the rest of them. Then he gets himself involved with Protex soap to break a world record for the most people to wash their hands at the same time in the same place (read here). We are very proud, but look at the aftermath, on front of an exam pad.

Personally I think it is ridiculous, hope he got paid lots for it. But now we have the new ones from Outsurance featuring Pierre Spies and, yes, Bryan Habana.

God I love the cheesy poses. I hate to admit it but I do find the ads mildly entertaining except for when Habana actually calls mark... Lame, but hey, it works. The whole vibe behind these two is around "if Pierre Spies was always with his car he wouldn't need insurance but because he is not he has Outsurance." If you have not seen these yet you need to do yourself a favor, enjoy!


Anonymous said...

Tendai not Tatenda....... as a Zimbabwean you should get that one right!! I do agree though - very cheesy - I think he must just curl up every time that ad comes on! I wonder what his wife thinks of his on screen chick.

Murray said...

Hey, thanks for that. Not sure how I managed to get that wrong. Has been fixed, can't believe it has taken this long for someone to notice it.