Friday, November 5, 2010

Buddy the Boxer Finds Zen

Right, here we have the brand spanking new Toyota Yaris Zen ad with Buddy the Boxer from Draftfcb Johannesburg. I have featured most of the Buddy ads on the blog and I really do dig the brand personality that is Buddy but the flair and humour that was with the original ads just is not quite there any more. This may have something to do with me being up early and having to study but I would really like to know your thoughts.

The new Yaris is titled the Zen and the ad shows Buddy discovering the "truly enlightened decision" with his mentor Mr Miaowgy. Am sure at some point Draftfcb will do something with all of the characters that have featured in the Buddy ads which would be quite fun. Anyway, check it out and let me know what you think, enjoy!

There is a 40 second version that I have not been able to get hold of but will post once I have.


Adam Mitchell said...

Epic - I hear you on the momentum from the first ones, but I still find one part in every ad that makes me smile. An ad with all the characters would really be huge as a overall brand enforcer across all models, great idea. Must admit I am still enjoying the ads, especially introducing a new character with almost every one. I first saw this one here bro, so thanks for sharing it.

Murray said...

Thanks for that Ads. Again, blogging before I have put down my first cup of coffee may not be the best way to cast a fair judgement.

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